Friday 29 January 2010

Target audience:


DEMOGRAPHICS:

Gender: Male/female (predominantly female)
Age: 15-20
ABC: A, B, C & D
Religion: Any
Education: Any level of education. GCSE/A level/college
Marital status: single/in a relationship
Income: pocket money!
Nationality: Any


PSYCHOGRAPHICS:

Someone who is social conscious, but is not aware of the outcomes of climate change/ global warming. However, knows about issues such as global warming. This person id dependant of modern technology such as phones, cars and computers. Likes to be around friends. He/ she is bubbly and lively and loves to have fun.
Likes: social outings, facebook (social networking), music, fashion labels, chocolate, watching TV
Dislikes: Nagging, people betraying their trust, healthy food, waiting at bus stops.







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